Viviana Parra
Viviana Parra
Welcome!
I'm Viviana Parra, a Colombian digital strategist with a passion for storytelling, technology, and cultural exploration. My journey has been shaped by a deep curiosity about how people connect, create, and grow—both online and in the real world.
For over three years, I’ve worked at the mixing of creativity and data as a Digital Trafficker and Community Manager, helping brands thrive on platforms like Meta Ads, Google Ads, TikTok Ads, and Pinterest Ads. Behind every campaign, I see more than metrics—I see human behavior, stories, and potential.
I’ve had the opportunity to collaborate with teams and clients across Latin America, the U.S., and Europe. These experiences not only broadened my professional skill set but also deepened my appreciation for the power of cultural diversity and empathy in marketing.
I’m also passionate about analytics and performance: tools like Looker Studio have become my allies in transforming insights into strategies that truly work.
But beyond the digital dashboards and deadlines, I have dreams that keep me grounded and inspired.
I dream of becoming a digital nomad, working from different corners of the world while discovering new cultures, flavors, and perspectives.
I aspire to design a life of freedom, purpose, and connection, where meaningful work meets exploration and personal growth.
I believe in continuous learning, building authentic relationships, and using digital tools not just to sell, but to create impact.
Today, I’m focused on building smarter digital ecosystems and exploring the intersection of strategy, empathy, and global citizenship.
Thank you for joining me on this journey. I'm excited to keep growing, connecting, and creating—wherever the Wi-Fi takes me.